Learned On...

NewsByte: BMW’s Bad Ad Move

In the digital age, even a print ad intended very obviously and specifically for the men’s luxury market can get “out” to the rest of the world. More’s the pity for … Read on >

NewsBytes: Shopping Center Woes and Personal Shoppers for Men

1) Shopping centers are clearly, and not surprisingly, feeling pains in today’s economy. Stories like this Wall Street Journal piece and this USA Today piece describe the trouble developers are facing in trying to lease space, and the lengths to which some malls are … Read on >

“Feminism,” Despite Its Baggage, Is Worth A Marketer’s Embrace

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >

NewsBytes: Post-Feminist Era Men, No More Golf “for Women, Health & Wellness Stays Strong

1) Recent Social Technologies/Spike TV research shows that "guys are still deciphering what it means to be a man in the post-feminist world," and, as Social Technologies Senior Analyst Chris Carbone further explains: "Life is complex, and even contradictory and—just like women—guys … Read on >

Timex and Conservation Alliance Campaign: Not For Men Only

Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

NewsBytes: Mythbusting Single Boomers, Gender-Neutral Anti-trend

1) Bella DePaulo, author of Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After wrote a great piece for HuffingtonPost that busts the marketing myths of single boomers. My favorite one: Peddling Insecurities. As Depaulo puts it: Insecurities … Read on >

Keeping Pace With Our Gender Role-Changing Realities

I’ve been talking with a lot of men lately about if and how gender roles or stereotyping issues come up for them (or against them) in life and in business.  Mainly our conversations have been about how, while they don’t know about other people, they feel like they’ve built a … Read on >

Today’s Super-Sweet Cellphones All Started With Women

You can see it… the hesitation in their eyes.  Many a marketer from a traditionally male-oriented brand responds to the idea of "marketing to women" like this:  "But, if we "’feminize’ the product, won’t the men hate it?"

Argh, to that misconception.  The truth is that men will hate it only … Read on >

ESPN: Transparent Healthcare Marketing to Men

Picture_15One of my favorite transparent marketing examples from Don’t Think Pink, which I use pretty often in my presentations (especially when my audience is fairly male-dominated) is that of ESPN: The Magazine. That brand (in … Read on >

NewsBytes: Feminine Social Media(?) and Men Who Shop

1) There is a good post and interesting discussion of whether or not social media is “feminine” (i.e. because women like to connect and thus… you know, the usual stereotype) on SocialMediaExplorer. I put myself right out there as a freak of nature - in that I blog … Read on >

« Older Entries