Learned On...

Letting It Out, Olympics Style


I am officially a sucker for the Olympic Games. Just thinking about them brings back a lot of memories of my brother, sisters, parents and I feeling so proud of the athletes for … Read on >

NewsByte: BMW’s Bad Ad Move

In the digital age, even a print ad intended very obviously and specifically for the men’s luxury market can get “out” to the rest of the world. More’s the pity for … Read on >

Timex and Conservation Alliance Campaign: Not For Men Only

Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

I Spy Marketing to Women: Miracle Gro’s New Campaign

Have you ever noticed how life lessons come when you least expect them, or when you head into something with a negative - “this will never work” - attitude? Yes, I’m talking to you.

It’s the same with marketing to women. The best examples of effectively reaching women are … Read on >

ESPN: Transparent Healthcare Marketing to Men

Picture_15One of my favorite transparent marketing examples from Don’t Think Pink, which I use pretty often in my presentations (especially when my audience is fairly male-dominated) is that of ESPN: The Magazine. That brand (in … Read on >

Size Innuendo and Women: Not Always a Perfect Fit

A friend of mine in the photo retailing business forwarded this new Ritz Camera ad, and it seemed like something worth mentioning here.  Why?  Because the brand is obviously trying, but even with all those good intentions, really misses the mark.

… Read on >

One Ad Campaign: Two Gender Stereotypes

I just came across a blog post that brings up a fairly common ad campaign phenomenon: two gender stereotypes for the price of one.  Though the "chocolate man" television ad being discussed was clearly an attempt at humor, it actually comes off as either "off" or just plain … Read on >

NewsBytes: Monopoly in the Pink, Unilever Getting “Axed,” and the Rarity Agenda

1) A pink and girly “boutique” version of Monopoly recently got some attention on the Popgadget blog. Well, this is exactly what all girls and women have been waiting for. It makes the game so much more, hmm.. engaging. As Jenn wrote: “…the thimble, … Read on >

Don’t Get Caught in The Gender Trap: My Interview in AdWeek

The concept of transparent marketing first presented in my book, Don’t Think Pink, is defined as being guided and inspired by the women you serve.   In most instances, those women are not going to guide or inspire your brand (diet or skincare industries, for example) to exclude men as part … Read on >

Storytelling Strikes Again: Blackberry’s New Ad Campaign

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How many of you have seen the new ad campaign for Blackberry (Ask Someone Why They Love Their Blackberry) - either in a business magazine or online - within … Read on >

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