Learned On...

Letting It Out, Olympics Style


I am officially a sucker for the Olympic Games. Just thinking about them brings back a lot of memories of my brother, sisters, parents and I feeling so proud of the athletes for … Read on >

NewsBytes: Shopping Center Woes and Personal Shoppers for Men

1) Shopping centers are clearly, and not surprisingly, feeling pains in today’s economy. Stories like this Wall Street Journal piece and this USA Today piece describe the trouble developers are facing in trying to lease space, and the lengths to which some malls are … Read on >

Toward A More Journalistic Approach To Marketing

A few weeks ago I heard Malcolm Gladwell speak to an audience of homebuilding industry CEOs about how people make decisions or judgments. That is also the general topic of his most recent book, Blink, which explores two ways of decision-making: 1) the data-driven to the nth degree, … Read on >

My WSJ Quote On Women As The Leading Indicators for Technology Trends

Here’s a clip from Mary Pilon’s Wall Street Journal “Journal Women” blog post:

“A recent study from Sony Ericsson showed that women in the U.K. spend £391 a year (roughly $773) on electronics. In the U.S., women control more than $50 billion in gadget spending, according to the … Read on >

“Feminism,” Despite Its Baggage, Is Worth A Marketer’s Embrace

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >

How to Nurture Your Marketing to Women Brain

In my latest eBrandMarketing.com post, I write not about any tactical aspects of marketing to women, but about the broader brain preparation - how to get your mind ready to learn how women in your market buy. Having an open mind is one of my suggestions and continually … Read on >

NewsBytes: Post-Feminist Era Men, No More Golf “for Women, Health & Wellness Stays Strong

1) Recent Social Technologies/Spike TV research shows that "guys are still deciphering what it means to be a man in the post-feminist world," and, as Social Technologies Senior Analyst Chris Carbone further explains: "Life is complex, and even contradictory and—just like women—guys … Read on >

My Quote In NYT: On Retail Developers Wisely Talking To Women

Especially in an industry is rooted in the construction and building industry (where bigger and more imposing have long been "better"), it can be hard to even wrap your mind around how the consumer actually experiences the space. Imposing structures do not inspire a lingering shopper - who knew?

So, … Read on >

Engaging in the Process

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For a few days last week I worked with Jim Oswald* (see more on him below) on a graphic illustration project about what vibrant community means. The idea was to gather the words and thoughts of passersby at the Pacific Coast … Read on >

Starbucks Wise Move: Using and Acknowledging Customer Feedback

One of the six transparent marketing guidelines listed in my book, Don’t Think Pink, is to gather customer feedback.  Lots of companies gather it, a few more actually use it, but very few go full circle and acknowledge that feedback had something to do with changes they made as … Read on >

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