Learned On...

Valuing the Immeasurable in Marketing to Women

I am just re-reading Chip Conley’s book, Peak, and read this line: “…is the inability to easily measure something a valid excuse for dismissing its value?” This ability to measure, or not, is often part of the marketing to women discussion. Consider … Read on >

Nau No More, But Green Retailing Ideas Remain

It is with much sadness that I report on the passing of the earth-friendly outdoor/fitness wear retailer, Nau. Just a year ago I posted about their pledge to give back a whopping 5% of sales to charitable organizations (and to let the customers choose those!), their realization that … Read on >

Timex and Conservation Alliance Campaign: Not For Men Only

Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

NewsBytes: Celebrity Endorsements for the Primitive Brain, Making LEED Certification Irrelevant

1) In a New York Times article (6.22.08) on how celebrity sells, reporter Julie Creswell goes into some depth on how both brands and celebrities are getting a lot more creative (and involved) in their mutually beneficial marketing-related relationships.   In the piece, Robert Cialdini, a professor of psychology and marketing … Read on >

Newsbytes: Healthy Food Shift, Reductionist Marketing Mistake

1) There is officially evidence that Americans are choosing to eat more healthily, and that they are compromising on other purchases to make it so even in these economically challenging times. Here’s the MediaPost article by Karlene Lukovitz, which cites NPD Group research and their “National Eating … Read on >

What Affects A Woman’s Buying Path Now?

One way to really miss the point with the women’s market is to do a one-time study of their buying patterns/purchase influencers and call it good.  Where women are going or no longer going along their daily buying path is much different now than it was a few years or … Read on >

Your Brand Can’t Afford to Wait on Green

Two stories crossed my path this morning that should provide more ammo for any brand still not convinced that they need to go green (I know you are out there…).  The nuggets of insight therein:  Environmental awareness has gone mainstream - way beyond treehuggers, and, your approach to "promoting" green-ness … Read on >

Is Health the New Wealth for Women?

If money can no longer be thrown about and perceived as a status measurement tool, where do people turn to gauge their place in society in times of economic challenge?  It’s a tough call, because this sort of situation cuts to the quick, psychologically.  Very few people would actually admit … Read on >

How To Do and Communicate “Green”: Ask Toyota

Picture_17I find myself more often these days strongly encouraging clients and audiences - esp. those looking to connect with a relatively educated women’s market - to explore their … Read on >

Tempting Brands to Do Right: Carrotmob and the Big Win-Win

Carrotmob

Thanks to the Springwise newsletter, I just read about Carrotmob - a very clever, crowd-driven approach to changing the behavior of store owners and brands toward more environmental … Read on >

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