1) Bella DePaulo, author of Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After wrote a great piece for HuffingtonPost that busts the marketing myths of single boomers. My favorite one: Peddling Insecurities. As Depaulo puts it: Insecurities … Read on >
Even when it comes to the stereotype of silly, emotional, dying-to-connect-with-women-everywhere women (can you tell I’m being facetious?), there has got to be a saturation point for shopping, diet, sex tips, parenting and “lifestyle” content. Pretty please?
With the number of women-focused magazines, television shows, radio shows, blogs and … Read on >
In my years of monitoring and analyzing marketing’s latest, one thing is for sure: pretty much every market segment is misunderstood and there has, without a doubt, been a study done on it. If you lined them up next to one another, whether men/women, Boomer/Gen Y, mom/single dad, wouldn’t all … Read on >
Count me as one of the 40.5 million women (out of 90 million people) expected to watch the Super Bowl on February 3rd. Where usually I am not … Read on >
As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >
I presented to a roomful of amazing people in the philanthropy "business" earlier this week in Cambridge, MA. A fair number of them were women who had been young during … Read on >
This just in, as reported by Adrienne Fawcett for MediaPost:
- 15 percent of consumers account for 1.5
billion brand impressions per day. The most important influencer is not
a splashy TV spot or a memorable print ad or some kooky blog: It’s your
best friend.
- According to the … Read on >
Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine (reg. required, I think) entitled "Grups." In it, he … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
