Here’s an excerpt from the lead article in my latest newsletter, about taking a more journalistic approach to studying and serving consumers:
A few weeks ago I heard Malcolm Gladwell speak to an audience of homebuilding industry CEOs about how people make decisions or judgments. That is also the … Read on >
The Feist show last night in Shelburne, VT. Unbelievable.
Timothy Alex Akimoff of the Missoulian puts it so well, I’ll just let him do the honors:
It might have been interesting to be a fly on the wall the day the brewing industry decided to start marketing beer to women rather than just using them to … Read on >
Instead of writing a book review of Michele Miller and Holly Buchanan’s new book, The Soccer Mom Myth, I decided to interview Michele - who has become a close personal friend over the past few … Read on >
1) Guy Kawasaki’s Alltop single-page aggregation site has just launched a women’s category in addition to its science, green, Macintosh, fashion and other topics - and Learned On Women is there. Alltop is like … Read on >
Harley-Davidson is celebrating International Female Ride Day (May 2) by throwing Garage Parties - women only events where bike mechanics, ergonomics and riding tips will be covered. There is nary a mention of goody bags that include nail polish or hair care products (imagine that). Harley continues to … Read on >
1) I will be there on May 9th, as part of a Glam Media workshop on marketing to women online (I am a contributing editor to their eBrandMarketing blog) - and will … Read on >
To all of you who have been getting way too many emails from Learned On Women via Feedblitz, I apologize and the problem has been resolved!
Feedblitz has worked with me to discover what was happening and they figured it out. If any of you continue to get emails that … Read on >
The concept of transparent marketing first presented in my book, Don’t Think Pink, is defined as being guided and inspired by the women you serve. In most instances, those women are not going to guide or inspire your brand (diet or skincare industries, for example) to exclude men as part … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
