Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Harvard Business School calls the book: "rich in practical suggestions and interesting stories, with an easy-to-read style."
9 Minds On Marketing is a collection of essays I wrote based on interviews with marketing minds (who may or may not be marketers) on topics from design to trendspotting, and the experience economy (plus 6 more). Download it now for FREE.
Diane MacEachern: Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
Mary Clare Hunt: In Women We Trust: A cultural shift to the softer side of business
Kevin Carroll: RULES OF THE RED RUBBER BALL: FIND AND SUSTAIN YOUR LIFE'S WORK
Daniel Goleman: Social Intelligence: The New Science of Human Relationships
Michael J. Silverstein: Treasure Hunt: Inside the Mind of the New Consumer
Katya Andresen: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Lynn Peril: Pink Think: Becoming a Woman in Many Uneasy Lessons
Robert D. Putnam: Bowling Alone : The Collapse and Revival of American Community
Maud Lavin: Clean New World: Culture, Politics, and Graphic Design
Daniel Pink: A Whole New Mind: Moving from the Information Age to the Conceptual Age
Donald A. Norman: Emotional Design: Why We Love (Or Hate) Everyday Things
Mihaly Csikszentmihalyi: Flow: The Psychology of Optimal Experience
Julia Cameron: The Artist's Way: A Spiritual Path to Higher Creativity (Inner Workbook)
Deborah Tannen: You Just Don't Understand: Women and Men in Conversation
DEBORAH TANNEN: The Argument Culture : Moving from Debate to Dialogue
« On Enabling Sexist Thought Patterns | Main | Andrea NewsBytes: Alltop, 800CEOBook Review, and Me on TalkZone »
Harley-Davidson is celebrating International Female Ride Day (May 2) by throwing Garage Parties - women only events where bike mechanics, ergonomics and riding tips will be covered. There is nary a mention of goody bags that include nail polish or hair care products (imagine that). Harley continues to do things just right... in reaching and serving their women's market. Here's the blurb from MediaPost.
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