Remember when you were a kid and your mom or dad first gave you a little responsibility for yourself? Maybe it was the opportunity to hold your own lunch money or the task of sorting your own laundry (you are a big girl now, so you can figure out … Read on >
Can we all safely say that consumers ARE changing the way they buy, even if just a bit or slowly, toward a more sustainably-oriented perspective? I think so - but, … Read on >
Just a snippet from the March 2008 issue of Fast Company:
In an article on Zipcar, Alex Frankel writes (and he quotes the company’s CEO, Scott Griffith):
"While other companies wrap themselves in green with every modest earth-friendly nod, Zipcar has adopted a see-it and forget-it model. … Read on >
I just came across a blog post that brings up a fairly common ad campaign phenomenon: two gender stereotypes for the price of one. Though the "chocolate man" television ad being discussed was clearly an attempt at humor, it actually comes off as either "off" or just plain … Read on >
Maybe it’s the political season rubbing off, but the word and concept of “polarization” has been on my mind lately. Whether its male vs. female, democrat vs. republican, black vs. white or vegetarian vs. omnivore - it can all seem a little extreme. On an average daily basis, … Read on >
1) A recent blog post by Dan Pink got me thinking, so I wrote up an eBrandMarketing post about gender differences in confidence levels and who/what is considered an “authority.” Interestingly, this is the first time I’ve ever been able to use a story about my grandmother … Read on >
In my years of monitoring and analyzing marketing’s latest, one thing is for sure: pretty much every market segment is misunderstood and there has, without a doubt, been a study done on it. If you lined them up next to one another, whether men/women, Boomer/Gen Y, mom/single dad, wouldn’t all … Read on >
To all of you who have been getting way too many emails from Learned On Women via Feedblitz, I apologize and the problem has been resolved!
Feedblitz has worked with me to discover what was happening and they figured it out. If any of you continue to get emails that … Read on >
If I asked you, you’d tell me that your company/brand definitely takes in customer feedback. In fact, in this uber-consumer-participatory era, you’ve got an amazing email database and a full-time staff on it, right? But, does your brand make it across that final inch of the feedback loop to keep … Read on >
Do you remember when you started to notice people drinking water in bottles? Since those of us who are Baby Boomers or Gen Xers grew up with soft drinks (or "pop" as we used to say in my Midwestern neck of the woods) all around us, that changeover was extremely … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
