Learned On...

Archive for January, 2008:

What The Super Bowl and ESPN: The Magazine Know About Women

Gretchenbleiler
Count me as one of the 40.5 million women (out of 90 million people) expected to watch the Super Bowl on February 3rd. Where usually I am not … Read on >

NewsBytes: Her Turn, Snooptunes and A “New” Women’s Wine

1) Wise words from Vicki Donlan, author of newly released book on women and leadership, Her Turn: “Women have figured out how to be CEOs, run our own companies, get into
the boardroom; we’ve figured out how to do just about any job a man can
do. What … Read on >

What Cost, Gender Polarization?

I’ve got polar winds on my mind today (it’s cooooold in Vermont), and have been inspired by recent news about people with forethought to ease polarization around hot-button issues. Ah.. there’s hope!

See my full post at eBrandMarketing, or just ponder the following excerpt:

Is
polarization a habit for some people … Read on >

Marketing to Women: First, Admit Ignorance

As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >

Philips: Women, Consumer Electonics and.. Crystal?

The evolution of marketing to women (aka M2W) has been fascinating to watch.  Fifteen years ago, the default M2W approach was pink, pastels, "for women," and so on.  As ten years passed, brands got savvier and you could see more relevant features, benefits and stories in marketing efforts.  These days, … Read on >

Auto and Computer Industries: Today’s Delicate Balance of Form and Function

yWhen it comes to form and function, the huge industries behind cars and computers perhaps struggle most to keep the delicate balance for today’s consumers.  Both realms have long been run in very traditional ways, with product development and marketing decisions based mainly on linear thinking.  But, any brand that … Read on >

Holistic Buying: 2008’s Most Important Trend

In my most recent HuffingtonPost piece, I write about the trendiest trend ever: holistic buying. Today’s consumers are taking the “it all matters” perspective, so integrating your marketing channels or emphasizing linear facts or ignoring their environmental expectations won’t work. They are looking for more: more … Read on >