Learned On...

Archive for October, 2007:

A Cause, A Brand - A Problem?

In all cases, brands need to be really clear and careful with their cause marketing efforts, but perhaps especially if yours is but one of many brands under a single multi-national corporate umbrella that might present conflicting messages.  Then you’ve really got your work cut out for you.  If that … Read on >

The Manliness of Being Green

Mike Martin, a regular (and very good) commentator for  the local public radio station, brought up an interesting point in his piece this morning, in that it just may have taken Al Gore’s Nobel Prize to make an environmental stance a masculine pursuit.  No longer about simply "cleaning … Read on >

Will Consumers Spend More to Do Good? Yes.

When the research starts to show what many of us have been hoping/intuiting for a while - that consumers will up the ante to purchase goods with more socially or environmentally responsible approaches - it’s a good day. As Ray Fisman reports in a recent Slate article, Harvard … Read on >

Getting Marketing Lessons from All Corners: Only A Game

Onlyagameimage
One of the benefits of living in a teeny state with many colleges is that there are often a lot of interesting people speaking or talented artists singing at places … Read on >

Sponsorship: “Old Style” Marketing That Still Engages

Rather than try the latest gadget or jump into the trendiest social network, I am someone who has to wait and see. Perhaps it is my “midwestern literalness,”( an oh-so descriptive term coined by author Richard Ford in The Sportswriter), but in the same way, I still think … Read on >

Marketing Cars to Women: Light Blue Vs. Pink Thinking?

Springwise recently reported on a new way of marketing cars to women, in the form of Vancouver, British Columbia-based Clutch - a retailer with a beautifully designed showroom and a very deliberate, female-friendly sales approach.  The photos of the space are gorgeous and all the background about how … Read on >

NewsBytes: Monopoly in the Pink, Unilever Getting “Axed,” and the Rarity Agenda

1) A pink and girly “boutique” version of Monopoly recently got some attention on the Popgadget blog. Well, this is exactly what all girls and women have been waiting for. It makes the game so much more, hmm.. engaging. As Jenn wrote: “…the thimble, … Read on >

Corporations, Causes and Marketing to Women

During my recent discussion with Katya Andresen, I realized that there was a resource many corporations might not be aware of - one that could help them better plan/organize/develop their own cause marketing efforts.  Katya is the VP of Marketing for the Network for Good - and, though, … Read on >

Mr. Avon Calling: Is Gender Relevant in Skincare Sales?

Meet Bobby McKinney. Your local Avon man. "Forget the product,
forget it’s Avon. This is a very viable business," says the 58-year-old
fire code inspector from Winter Haven, Fla. He rang up about $800,000
in sales last year along with his wife and has about 170 sales reps
under him.

That is exactly … Read on >

Marketing to Women from the Shadows

I’ve been writing about a gender trap recently - in that lots of brands are still approaching the women’s market at the extreme of the gender pendulum (in an overly “girly” manner) when they don’t need to. One way to demonstrate this is to talk about brands that are marketing … Read on >

« Older Entries