I have long been fascinated by what motivates people in terms of health issues. I, like so many others, have friends or family who struggle with Type 2 diabetes, obesity and smoking addictions. So, with my marketing brain on overdrive, I tend to take note of any new approach … Read on >
I attended a baby shower this past weekend, and got into a great conversation about favorite children’s books. That happened to be the theme for the gathering, making it easy to find a $20 gift and not spend a lot more on baby clothes or random items that the parents-to-be … Read on >
Who is most likely to feel uncomfortable when it comes to choosing
wine at a restaurant, pairing wine with food, or interacting with a
waiter when selecting wine at a restaurant? At first glance, findings of a recent Harris Interactive/Robert Mondavi Private Selection study point to a generation and gender gap. … Read on >
Both men and women, according to a recent Nielsen study, feel pressure to look good. But, the more interesting finding therein is that women are not the only ones considering their looks these days. According to the Nielsen press release: "84% of Americans believe that men are more interested … Read on >
1) PME Enterprises, founder of the M2W and M2Moms conferences have entered the green space! Their first annual Good and Green Conference will be held in Chicago, November 29th and 30th. If you need insights on how to integrate environmental awareness/sustainability throughout your brand so that consumers … Read on >
So, let’s say you’ve never quite believed me or absorbed what’s in my book, Don’t Think Pink. That’s fine. Maybe it’s just been a lot easier for your business to … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
