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Archive for August, 2007:

Is Beer Still Beer If It Is “Girl-ified?”

I’m one of those not-very-rare creatures: a woman who likes beer.   I don’t need any stereotypically feminine bottle or tap to drink it, and neither do any of my female friends.  Plus, we tend to drink beer in mixed company -so, the latest attempt by Heineken to reach the … Read on >

Oh Grow Up! Brands Need to Mature With Their Customers.

Do you really know the women who are buying your brand?  Or, have you made up some imaginary profile from which you determine your next steps?

Nancy Franklin wrote a great New Yorker piece (August 13, 2007) about Lifetime Television, its "product" - in terms of its Sunday show … Read on >

The Father of Invention: Men Tweaking Women’s Wares

Did you ever notice that ours seems to be a self-regulating culture when it comes to gender and stereotypes? When the ways of the world get too masculine, women step in and stir up the waters to get their due, and, so too, when the world veers too heavily … Read on >

Has Marketing to Women Matured?

It has been roughly a decade since the concept of “marketing to women” first got some attention, and a lot more brands are considering the importance of the women in their markets. (A round of applause goes here.) But, do I still detect a pink tinge in a lot … Read on >

ConnectedMarketing Podcasts: Me on Gender Stereotypes and Marketing in the Twenty-First Century

Justin Kirby of ConnectedMarketing recently interviewed me on the trends I see in marketing, the progress - or lack thereof - in gender stereotyping within the field, and why female brain traits (in everyone) deserve a lot of attention in the conceptual age.

The interview is cut into three … Read on >

My Interview on ConnectedMarketing

A three-part interview with me on Justin Kirby’s ConnectedMarketing podcasts. We talk about marketing in the conceptual age, trends in gender stereotyping and more.

To Be or Not To Be Gender-Specific With Your Marketing

I have recently noticed a few more traditionally male-oriented industries doing a good job reaching women, and they are doing it without going “pink.” Two examples are Under Armour and Trojan. They have kept the testosterone (and humor, in the case of Trojan) in their approaches … Read on >

Resources You Can Use: Women, Brand Relationships and Emotionomics

Two very interesting resources crossed my path recently, so I wanted to share them with you.

1) Barbara Olsen wrote a great article on exploring women’s brand relationships for the Women’s Voices for Change blog (a blog worth knowing about - as well). In it she … Read on >

Women See A Home: Men See A House

There exists a distinct "WAF," or Wife Acceptance Factor, in the consumer electronics realm, according to a new (female) friend in that industry.  It could be condescending or empowering, as she says, depending on how you slice it. 

Perhaps not so surprisingly, the same factor appears to influence home purchases … Read on >

If Consumers Ignored the Joneses, What Would Marketers Do?

Why does my mom’s 2003 Subaru gleam so bright in my eyes and why do I drool over a friend’s new mountain bike or cashmere sweater?  They may all be shinier and spiffier than what I own, but the reality is my almost 10-year old car works just great, I … Read on >

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