While marketing to women has certainly (and thankfully) evolved since Don’t Think Pink first published in 2004, the guiding principles within my book’s pages still apply, and then some. If you’d like to learn more about how to transparently market to women (that is, so you don’t “think pink”), within the pages of DTP you can read up on narrowing your focus, gathering and using customer feedback, generation and life stage differences and more.

Jumpstart your understanding of the women’s market by listening to me read the first chapter (see link in the upper right of this page). And/or, get the first chapter of Don’t Think Pink in PDF form, FREE, and receive quarterly Learned On Women e-newsletters, as well:

If you are ready to buy the book, just click below to shop either of these online stores: