Learned On...

Over the past few years I’ve shared my perspective and insights on marketing to women with audiences from Estonia and Dubai (U.A.E.) to Orlando and Dallas, in industries from the photo marketing industry to jewelry, radio and retail development. On this page you’ll find a sample few, and I’ll be adding more from my archives as I transition from my old web site.

Urban Land Institute

Fifty retail, commercial and property developers from across the country heard my take on the big-picture women’s market trends, including the perhaps most industry-challenging: environmental sustainability.

Diamond Promotion Service

I spent a few days in Bermuda with a small group of independent jewelers looking to learn more about reaching women, without alienating men, and how to allow for the generational differences they had begun to notice - in terms of store layout, music, marketing tone etc. Outside of … Read on >

Trademark Property - ICSC

Thirty shopping center development, leasing and marketing specialists heard my take on the broader trends in marketing and gender at a NYC dinner event. Conceptual age marketing, with an emphasis on not making assumptions about what women like or respond to, were among the points I covered. This is … Read on >

Women In Philanthropy, CASE

A hundred development officers from secondary schools and universities across the country learned how to “market” to the many existing and would-be female donors in their alumni organizations.  Never assume men will be the biggest givers, and engage women on many levels, before asking for funds directly.

Gulf Marketing Review, Dubai (U.A.E.)

I gave a few hundred male and female marketers from Dubai and the surrounding middle eastern countries a perspective on marketing to women in the U.S. and and idea of where they are likely heading (and fast) in serving the women of their region. The Gulf Marketing Review’s audience … Read on >

Baltic Marketing Conference

Three different days and conference rooms full of Estonian, Latvian and Lithuanian marketers and advertisers got a feel for Don’t Think Pink, and transparent marketing - and learned how the guidelines for reaching U.S. women can also apply to their particular women’s markets.  The bottom-line, as always - make no … Read on >