Learned On...

Because I’ve been at this so long and am quite accessible (email or phone), I get frequent opportunities to be interviewed for articles on advertising or marketing topics. I’ve been a source for publications such as: AdWeek, The Christian Science Monitor, U.S. News & World Report, AdMap, and NZ Retail. As always, I hope my words on what has been a wide variety of women’s market topics will continue to be insights most anyone can use.

Following is a sampling, with more to come as I load my archives onto this new site:

My WSJ Quote On Women As The Leading Indicators for Technology Trends

Here’s a clip from Mary Pilon’s Wall Street Journal “Journal Women” blog post:

“A recent study from Sony Ericsson showed that women in the U.K. spend £391 a year (roughly $773) on electronics. In the U.S., women control more than $50 billion in gadget spending, according to the … Read on >

My Quote In NYT: On Retail Developers Wisely Talking To Women

Especially in an industry is rooted in the construction and building industry (where bigger and more imposing have long been "better"), it can be hard to even wrap your mind around how the consumer actually experiences the space. Imposing structures do not inspire a lingering shopper - who knew?

So, … Read on >

Consumerism and the Disappearance of Gendered Spaces: My NYT Letter to the Editor

My response to a piece by Virginia Heffernan in the December 9, 2007 issue of The New York Times Magazine on gendered spaces (in this case - "man caves") was published today in the Letters section:

"In his book ‘Where Men Hide,’ James B. Twitchell … Read on >

ADWEEK’s Joan Voight Gets My Take On Gender Trends in Marketing

It all started with an email conversation about beer advertising, and how simply making a “fruity” version wasn’t going to do it for the beer drinking women I knew. Then Joan and I got talking about gender trends in marketing in general, and it got really interesting, - and … Read on >

Changing the Language of Money

“Changing the Language of Money” in The (Montreal) Gazette, June 2007 (subs. required)

My TomPeters.com “Cool Friend” Profile

My conversation with Erik Hansen, covering a wide range of topics, including: my 9 Minds On Marketing eBook, marketing to women trends, my travels and my thoughts on snowboarding.

Radio & Records - Marketing to Women Myths Dispelled

These are my thoughts on the radio industry’s opportunities for better serving women - as told to Julie Kertes, then-editor of R&R’s AC channel. (Drew - the pdf I want to link to in this one is at: www.learnedonwomen.com/files/radiorecords.pdf)